DKMS Is All In

DKMS is a global nonprofit dedicated to eradicating blood cancer. During the first year of the Covid-19 pandemic, they needed a stand-out annual campaign that compelled their blood and financial donors to engage and react. We created their most successful annual appeal campaign ever.

Scope
Research + Strategy
Campaign Identity
Social Media Campaign
Collateral
Print + Editorial Design
Copywriting

In a year of Covid-19, political unrest, and record-breaking unemployment, we knew donors were feeling overwhelmed and exhausted. Direct messaging and an overall look that said, “It’s easy for you to feel good and do good. We did it, and you can too!” was necessary to capture attention.

While materials needed to be on-brand so that donors recognized them, it was also essential that they look fresh and arresting. We trimmed down the nine-color palette down to the two colors that symbolized our strategy for the campaign.

The pandemic created a crisis for blood cancer patients,  disrupting every aspect of lifesaving care, from donor registrations to stem cell donations and transplants. In the face of adversity, DKMS staff, donors, and volunteers came together to register more donors and save more lives. We created direct high-level messaging and graphics to tell this story.